Return on Your VIP Velvet Rope Investment: How Long?


The VIP velvet rope is a business investment. This goes without saying because you can charge the cost to your business but the important question is how long before you see a return on your investment?

A conservative accountant would probably just tell you that you can recoup your money after 18 months - at the earliest. But this assumption would be wrong. The fact is, you can get your money’s worth out of the VIP velvet rope within a year.

Out of the entire business investment, the VIP velvet rope would probably be on the lower rung of the ladder. Almost as soon as you open your business doors, these ropes will start earning its keep. It upholds the ambience of your business. It is the icing on your business that will make a bold statement to all and sundry that you are upscale and proud of it.

To be blunt, people with money appreciate these kinds of equipment. It reinforces their stature and makes them feel assured that you know they are important.

From the other side of the picture, if you do not have the VIP velvet rope, your business will attract all sorts of people. This makes VIPs not so comfortable if some of your customers do not know how to behave in an 5 star establishment.

In brief, the VIP velvet rope will dictate the kind of customers you get and their behavior. Being able to make this statement even before a customer enters your place of business will help assure you that the kind of protocol you want will be observed, at least 70% of the time.

This combination of establishing your business will ensure that you get the kind of customers you want alongside the right marketing and advertising angle. And this is how you quickly recoup your investment on the VIP velvet ropes.