Effective Line Control: Understanding Your CustomersWhen it comes to where customers spend their money, the retail environment is just as important as the products or services sold. For many, shopping is an emotional experience giving used to comfort, entertain and pass the time. There are shoppers who get in and get out, stopping only for what they need. However, the vast majority of your clients will choose your company because they are attracted to it in some way.
Business owners may not think of crowd line control as a central element of their interior design, but it plays a huge factor in how a customer feels about, and remembers, your business. Emotions play a heavy hand in how we choose where to spend money. If a place does not feel right for whatever reason it is more likely we will look elsewhere for what we need. Decent line control gives the impression of convenience, eliminates confusion, and is simply more efficient.
In order to achieve the right type of line control, companies need to experiment with different crowd control products such as posts, stanchions, ropes, retractable barriers and signage. It is important to start out with a conceptual idea of what you have in mind. Line control is all about getting traffic to a specific destination without given the appearance of a long wait or annoying hassle.